FFFWeek® 2013 Awards

Designer Of The Year - Rue 114

"Great style should be available in all sizes because fabulous, fierce, kick-ass women come in all sizes!"

Rue 114 is inspired by and created for women who believe that every shape and size should be celebrated as beautiful. For Spring/Summer 2013, Rue 114 presents its "Prints-n-Scribes" collection, our story through the medium of print, color & form. This is our first Spring presentation, and the season immediately brings to mind rebirth, color, and freshness that we hope to reflect in this collection. As we seek to constantly push the boundaries of modern, African inspired fashion; we thought it appropriate to use prints as our foundation. Taking cues from the popular color blocking trend, Rue 114 re-imagines the aesthetic through the prism of "print blocking." Needless to say, this is not your wallflower's collection! Last season, we kept use of Ntuma (African prints) to a minimum and think we may have suppressed a lot as we went a bit crazy for Spring/Summer. But, here at Rue 114, we like "crazy" and hope you like it on us too! Each piece in this collection is named after a fabulous friend who has encouraged and inspired us to keep dreaming big!! It takes a village!

Serwah Asante is the Creative Director and Founder of Rue 114. After graduating from Dartmouth College with a BA in Sociology, Serwah continued her studies at the Fashion Institute of Technology, NY. In 2011, Serwah launched Rue 114 as a platform upon which to celebrate beauty and style at all sizes. Inspiration for the Rue 114 brand is deeply informed by the designer’s Ghanaian roots, New York City upbringing, and eternal love of travel. Each collection is born of the global perspective and responds to the call of what today's woman; whether in Laos, Lagos, or Los Angeles; needs to be edgy, unique, powerful, and always feminine.

Agency Of The Year - True Model Management


TRUE is a full service model management company founded by Dale Noelle as a result of numerous requests by her colleagues to introduce them to other professionals in the fashion industry. TRUE represents all sizes and categories of fitting models and embraces a vast network of clients to connect models with showroom, trade show, print, runway and commercial talent assignments.

Headquartered in New York with affiliates in Los Angeles, TRUE is international in scope and represents talent throughout the world. TRUE has close ties with many of the most influential names in the industry, including: Ralph Lauren, Calvin Klein, Ashley Stewart, DKNY, GAP, Redcats USA, Michael Kors, Dana Buchman, LL Bean, Talbots, J.Lo, The Limited, Macy’s, Kmart, Chaus, Kohl’s, Tommy Hilfiger, and Victoria's Secret to name a few.

All of TRUE's staff have backgrounds in the fashion industry and share firsthand knowledge with those we serve. We receive many referrals, and our firm is growing exponentially as a result of our ability to understand clients' requests and match them with professionals who best fulfill their needs. TRUE provides career guidance to models and works with many diverse groups while maintaining a dynamic, boutique-like environment.

We continue to interview talent daily, as well as add new model categories and client services upon request. If a fashion client or model has a business need, we will find the solution. We invite you to share the TRUE vision.

Model Of The Year - Robyn Lawley

Robyn together with iconic Australian swimwear labelBond Eye have collaborated to create a range of swimwear specifically designed for fashion forward women with curves - Robyn whoisa passionate fashionista herself, wanted to create a range of swimwear that has all the technical elements of support and shaping women want with a high end designer feel and on trend styling. Vogue Australia had the exclusive first look at the collection and have shot a beautiful editorial for their June issue and a comprehensive interview with Robyn about designing the collection. (On stands May 2013)”

ABOUT ROBYN LAWLEY
Robyn is best known for her cover of Vogue Italia’s June 2011 issue, and the first Plus-size model to be shot for Australian Vogue. Robyn was also the first Australian plus size model to be on the cover of Madison, an Australian Fashion magazine and has shot countless editorials for magazines around the world such as Cosmopolitan, Glamour, Look, Mode, Marie Claire and Elle magazines to name a few. Robyn has worked with world renown photographers including Lee Broomfield, Michel Haddi, Thierry Le Goues, Raphael Mazzucco and Steven Meisel and is also the first plus-size model to appear in a campaign for RalphLauren.

Retailer Of The Year - Asos


Founded in 2000, ASOS is the third most visited apparel website on the planet (Comscore data April 2011) and offers over 50,000 branded and private label products with approximately 1,500 new product lines being introduced each week. Aimed at fashion forward twenty something’s globally, ASOS attracts 19.8 million unique visitors a month and as of February 8th, 2013 has 11.15 million registered users* and 6.02 million active customers**. We ship, for free, to 241 countries and territories from our 1.1m sq ft global distribution centre in the UK.

ASOS continues to grow internationally with 65% of retail sales now coming from outside of the UK. Three years ago ASOS launched local websites for the US, France and Germany and last year launched websites for Spain, Italy and Australia. The ASOS Group now has over 900 employees based in the UK and recently recruited its first global employees based in Australia, France, Germany and the US to help promote awareness of the ASOS brand internationally.

Our ambition is to be the world’s no. 1 online fashion brand for twenty somethings, having set ourselves a target to reach £1bn annual sales by 2015. Therefore it is integral that ASOS continues to attract top talent across the globe to help us realize our goals.

ASOS Global Limited was established as a wholly owned subsidiary of the ASOS Group to promote awareness of the ASOS brand around the globe through the provision to ASOS Group retail companies of country specific marketing and promotional intelligence insight. ASOS US, Inc is a subsidiary of ASOS Global Limited, whose aim is to promote awareness of the ASOS Brand in the US and provide marketing and promotional intelligence for that region.

* As at 28 February 2013 **Defined as having shopped in the last 12 months

Photographer Of The Year - Dorothy Shi


Dorothy Shi is a New York fashion and beauty photographer and specializes in headshots, children and commercial photography.

Taking after her father, a World War I and II photojournalist, she explored the idea of photography since her first camera, which was given to her by him. Shi always admired his courage and focus to photograph even in the most intense environment. Feeling the same adrenaline that excited him empowered her to pursue it as a career but also guided her insatiable need to express herself artistically in new ways. Shi later studied at FIT for Graphic Design.

Through the years, her persistence and support of her professional team of makeup artists, stylists, and assistants has enabled her to flourish and become a highly accredited photographer. Shi actively seeks and has lent her talents to other areas in directing and facilitating projects in advertising, editorial, brand identities, catalog and look books for new and emerging clients. Her clients include some of the top New York advertising and branded agencies, such as Lord and Taylor, DOVE Pro Age/Unilever, WWD/ Fairchild Publications, New Balance, SONY Records, Bride's Magazine, Accessories International for TJ Maxx and JC Penny, BJ's Wholesale, Alliance Agency for Daffy's, Jovani Bridals, Today's Bride, Earnshaw Magazine, Michael Kors, Atlantic Records, Nu Skin Cosmetics, Milano Catalog, Martha Stewart Living, Hallmark Cards, The Fur Depot, Bill Levekoff Bridals, IMAX Entertainment, Buick, Charter Sleepwear, International Kennel Club, Brandon House Productions, LILY Australia, Bronner Brothers Cosmetics, Def Jam Records, Fusion Hair Color, Anderson and Anderson, Pepper Hamilton Law Firm, Baili Fashions and many others.

Shi has used her professional experience to launch new models, musicians, dancers and working actors beginning or reenergizing their careers around the country. She works regularly with models from Ford, Wilhelmina, Click, FunnyFace Today, Product, IPM, New York Images, New York Model, Major Model Management, BMG, Marilyn Zitner Management, John Robert Powers and Cameo Model Management.

Her tremendous commitment to success in her professional career mirrors daily in her second job after studio hours. Now being a mother of a bright son and wife, she finds more inspiration to remain at the top and perform her best in hopes of carrying on tradition her father instilled.

Blog Of The Year - Gorgeous In Grey


Ty Alexander is an experienced lifestyle writer with a portfolio covering a broad range of topics including fashion, beauty, health, fitness, bridal and celebrity. She's gained experience through working with notable publications like Style.com, Huffington Post, and XOJane.

With a bubbly personality and a sassy voice to match, Ty is a budding online content editor eager to win the heart of every fashion and beauty girl. Known for her gorgeous grey tresses, she also edits her own fashion and lifestyle blog, GorgeousInGrey.com.

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FFFWEEK® In The News

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A now annual event, Full Figured Fashion Week (FFFWeek) spans six days in the fashion capital of New York City and attendees can enjoy plus size fashion shows, retail shopping events or panel sessions on topics from health to social media to makeup artistry. A production of DeVoe Signature Events, FFFWeek has gone from being a neat idea just a few years ago to the bona fide plus size fashion event of the year, drawing top bloggers, well-known retailers and emerging designers from all over the globe. ... (continue)

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