The Face of Full Figured Fashion Week® Cover Model Search: Judges

Rochelle Rice, MA

Rochelle Rice is a nationally recognized speaker, author and educator for the plus-size population. She is the author of Real Fitness for Real Women and The Overweight Client: Size-Sensitive Training, Programs and Environments. She earned her Master’s degree at NYU specializing in her Plus-Size Exercise Program. She has appeared on Fox News, ABC World News Tonight and the CBS Early Show. Her program has been featured in the New York Times, the LA Times, Family Circle and Fit Magazine. Rochelle is a member of the National Speakers Association and is an Accredited Speaker with Toastmasters International. She has served on the board of the National Association to Advance Fat Acceptance (NAAFA) is a member of the Association for Size Diversity and Health which embraces the Health at Every Size ® paradigm.

Rochelle is the creator of the Size Sensitivity Certification program for fitness trainers and has worked passionately with the plus population since 1995. She believes all women have the right to a movement program that works for her body and that no one should be discriminated against when it comes to movement.

For more information visit

Michael Anthony Hermogeno, Photographer
(The man, the myth, the Mohawk)

Michael Anthony got his start in photography when he worked at the local police department booking inmates and shooting mugshots. When he decided to get deeper into photography, he found himself at the right places, at the right times, meeting the right people. He later signed with a Hollywood agency and found himself shooting celebrities on the red carpet. In 2004, his information was passed on to the creative team at and for 5 years, Michael Anthony led the photostudio. He was fortunate to have worked with KayCee Stroh (High School Musical), Haley Hasselhoff, and Jordin Sparks as models for Torrid, and after leaving the company, he continued within the plus size industry. Since 2011, Michael Anthony has been shooting for Sealed With A Kiss Designs and some of his freelance work can be seen in the pages of Plus Model Magazine from time to time. From mugshots to headshots, Michael Anthony Hermogeno does it all.

To see Michael’s work, visit:

Jasmine Elder, Designer - JIBRI

Jasmine Elder is the designer behind the label Jibri. Jasmine grew up in Atlanta and has lived in both NY and London as a student. She started the design company Jibri (named after her fashion mentor and teenage friend) in 2006. JIBRI is dedicated to creating garments for the fashion-conscious, curvy woman. The label is a perfect combination of high fashion chic and urban street sleek in sizes 14-24. Jibri features a variation of punk innovation, classic construction, and vintage inspiration.

For more information visit

Mike Freeman, Social Media Specialist, Hallmark Channel and Hallmark Movie Channel

Mike Freeman is a dynamic leader and innovative creative executive who is on the rise in the latest form of 360 cross-platform television marketing – social media. As a result of his innovative marketing strategies in digital, social and traditional media, he is a rising star within the industry making him one to watch. Freeman currently serves as the Social Media Specialist at Hallmark Channel and Hallmark Movie Channel. As part of the publicity department at Crown Media Family Networks, Freeman constructs and executes the social plans for all content across all of the networks social media platforms. From classic TV series ranging from “The Golden Girls,” to “The Brady Bunch,” to original movies to the upcoming original series “Debbie Macomber’s Cedar Cove,” starring Andie McDowell, Freeman is an integral part of the creation and executive of the team’s creative and strategic social footprint.

For more information on the Hallmark Channel visit: or follow them on Twitter:

Heather McGarry, Marketing Manager, Lane Bryant

Heather McGarry is the Marketing Manager for Lane Bryant, overseeing the brand’s presence across all social media and PR channels. Heather has also played an integral, behind-the-scenes role in model casting process selection and continues to partner with Full Figured Fashion Week® for future projects, promoting a positive image for fashionably curvy women everywhere.

Visit Lane Bryant at:

The Face of Full Figured Fashion Week® Cover Model Search: Contestants

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